姓名

指導教授

論文題目

謝如芳

吳毓麒

探討社會功能態度和感知價值對奢侈品購買意圖的影響 

Exploring the effects of social function attitudes and perceived value on consumption intention of luxury goods

彭傳舜

楊雅博

多國籍企業進入模式與關稅簡化The Multinational Enterprise Entry Mode and Tariff Simplification

劉旻勳

吳毓麒

探索影響 COVID-19 大流行期間消費者恐慌性購買行為的因素   

Exploring factors influencing the panic buying behavior of consumers during the COVID-19 pandemic

王云芝

吳毓麒

一線服務人員的員工服務職能對顧客知覺價值的影響，以顧客情感為中介   

The Effects of the Employee Competencies of the front-line service personnel on the Customer Perceived Value： Customer Emotion as the Mediator

張楚彤

吳毓麒

綠色品牌形象對於綠色購買意願的影響：以綠色品牌關係為中介 

The Effects of Green Brand Image on Green Purchase Intention: Green Brand Relationship as a Mediator