姓名

指導教授

論文題目

王彥涵

吳毓麒

轉換型領導與組織公民行為：基本心理需求的中介效果 

Transformational Leadership and Organizational Citizenship Behavior: The Mediating Effect of Basic Psychological Needs

紀柏羽

吳毓麒

綠色效益和綠色品牌透明度對綠色購買意願的影響: 綠色品牌價值的作用  The Effects of Green Benefits and Green Brand Transparency on Green Purchase Intention: The Role of Green Brand Value

林玠甫

鄭育仁

運用DANP探討有效領導行為重要構成準則

Applying DANP to Investigate the Important Constitution Criteria on Effective Leadership Behaviors  

蔡馨雅

鄭育仁

運用DANP探討臺灣餐飲業建立顧客忠誠度的決定因素 

Applying DANP to Explore the Critical Factors for Building Taiwan Restaurant Industry’s Customer Loyalty

張絲沛

鄭育仁

運用DANP探討外國企業投資台灣高科技產業的決定因素

Apply DANP to Investigate the Determinants of Foreign Enterprises Investing in Taiwan High Technology Industries                      

舒朵月

吳毓麒

在贊助與代言的前提下，如何提高社交媒體影響者可信度以增加消費者線上購買意願    Under the Premise of Sponsorship and Endorsement, How to Improve the Credibility of Social Media Influencers to Increase Consumers' Purchase Intention

林玟君

吳毓麒

觀察感知價值共創活動和顧客為本的品牌權益的關係：採用調節中介模型    Observe the Relationship Between the Perceived Value Co-creation Activities and Customer-based Brand Equity: a Moderated Mediation Model

劉子文

吳毓麒

員工服務品質和自助服務技術品質對客戶忠誠度的影響：以客戶體驗為中介   

The Effect of Employee Service Quality and Self-Service Technology Quality （SSTQUAL） on Customer Loyalty: Customer Experience as a Mediator

蔡進成

楊雅博

研發與合併浪潮 

Innovation and Merger Waves

謝仲彥

楊雅博

技術授權與關稅政策 

Patent Licensing and Tariff Policy